Barges.us (Campbell Transportation)

The Challenge

The website was heavily skewed toward generic branded searches. While it ranked phenomenally well for “Campbell Transportation,” there was massive untapped potential in generic industry terms (“barge companies,” “barge repair”) and local recruiting queries (“boat positions”).

Results (6-Month Comparison)

In just six months, SEO delivered massive visibility gains, 20.1k active users, and 1,700+ contact actions.

The Strategy

To directly address this bottleneck, we executed a rigorous dual-intent SEO program:

• On-page SEO: Rewrote titles and descriptions for high-impression queries to effortlessly capture more clicks. Optimized all deep service pages for clear search intent.
• Information Architecture: Restructured overarching navigation to highlight commercial services and careers completely equally. Added strategic internal links from high-traffic pages directly to conversion points.
• Authority building: Secured incredibly elusive backlinks from niche industry organizations like RiverWorks Discovery.
• Conversion optimization: Surfaced primary phone CTAs and streamlined forms across all major service pages.