SEO Insights
Inside the Algorithm.
Actionable SEO strategies, architectural tear-downs, and algorithmic insights directly from the trenches.
16
Articles
12
Topics
Weekly
Updates
Latest Post
How to Rank in ChatGPT: How Citations Work and What Makes a Website Worth Mentioning
ChatGPT is not Google, and ranking means something different here “How do I rank in ChatGPT” is a slightly misleading question, but it is the question people actually ask, so it is worth answering directly. Google ranking is about position. Your page sits at number 3 or number 7 for a given keyword, and that […]
Read Article →
How to Rank in ChatGPT: How Citations Work and What Makes a Website Worth Mentioning
ChatGPT is not Google, and ranking means something different here "How do I rank in ChatGPT" is a slightly misleading question, but...
Read Article →
How I Brief AI to Write Industry-Specific Content That Does Not Sound Generic
This is the final post in the series. You can read the full strategy overview, keyword mapping, Sonar research process, cluster architecture,...
Read Article →
How I Build a 24-Month Blog Calendar That a Client Can Actually Follow
This is the fifth post in the series. You can read the strategy overview, keyword mapping, research process, and cluster architecture in...
Read Article →
AEO vs SEO: What’s the Difference and Which One You Need
SEO and AEO are answering two different questions SEO and AEO get talked about as if they are rival strategies, competing for...
Read Article →
Why I Build Content in Clusters, Not One-Off Posts
This is the fourth post in a series about building a 110-post SEO content strategy from scratch. You can read the full...
Read Article →
What is AEO? Answer Engine Optimization Explained (2026 Guide)
What is answer engine optimization? Answer engine optimization, or AEO, is the practice of structuring your content so that AI tools like...
Read Article →
How I Use Perplexity Sonar to Research Blog Topics With Real Data
This is the third post in a series about building a 110-post SEO content strategy from scratch. Start with the overview here...
Read Article →
How I Map Keywords to Pages Before Writing a Single Blog Post
This is the second post in a series about building a 110-post SEO content strategy from scratch. If you missed the first...
Read Article →
How to Build a Blog Calendar That Actually Gets Used — The Buyer Persona Approach
If you have not read the earlier posts in this series, start here to understand why most blogs fail and here for...
Read Article →
How I Built a 110-Post SEO Content Strategy for a Client in One Session
How This Started The brief was not complicated. A new AI implementation consultancy — Tiger Tail, based in Montclair, NJ — had...
Read Article →
Ready to dominate search?
Stop reading about algorithms and start ranking. Book a quick 1-on-1 strategy call to see exactly what we'd do for your brand.