AEO Services
AEO Consultant — Answer Engine Optimization Services
AEO is the practice of optimizing your content to be cited and quoted by AI search tools like ChatGPT, Perplexity, and Google AI Overviews — not just ranked below them. Where traditional SEO gets you into the list of results, AEO gets your content pulled into the answer itself.
It is a newer discipline, and most websites are not doing it at all.
Why This Matters Now
Search behaviour is shifting. A growing share of queries — especially research and comparison queries — now return an AI-generated answer before the organic results. If your site is not being cited in those answers, you are invisible to that portion of the search audience regardless of where you rank.
The sites getting cited are not always the ones ranking first. They are the ones with the clearest, best-structured answers to specific questions. That is an optimisable gap — and right now, most competitors have not started closing it.
What Does an AEO Consultant Actually Do?
Schema Implementation
Structured data tells AI crawlers what your content is, who it is from, and what questions it answers. FAQ schema, HowTo schema, Person schema, and Service schema are implemented where relevant — not dumped across every page indiscriminately.
Passage-Level Restructuring
AI models extract passages, not pages. Content is restructured so that individual paragraphs answer specific questions directly and completely. This means rewriting sections so the first two sentences of any block stand alone as a useful answer.
Entity Authority Building
AI models cite sources they recognise as authoritative entities. This involves building consistent, verifiable signals across the web — LinkedIn, directories, citations in third-party content — so AI models treat the brand as a trusted source.
llms.txt Setup
A relatively new file format that tells LLMs what your site is about, which pages are most important, and how to interpret your content. Most sites do not have one. Setting it up correctly gives your site a cleaner signal.
AI Crawler Access Audits
Some sites are accidentally blocking AI crawlers through robots.txt rules or JavaScript rendering issues. An access audit confirms that GPTBot, PerplexityBot, ClaudeBot, and other AI crawlers can actually reach and read your content — because none of the above matters if the crawlers cannot get in.
What Does AEO Look Like in Practice?
One client — a niche B2B marketing firm — had near-zero AI visibility when work started. Over 90 days, brand visibility across AI platforms grew from 1.3% to 8.9%, measured across 214 AI-generated conversations spanning 7 major model families including Google AI Overviews, Perplexity, and GPT. The site began appearing in responses for target queries where it had previously not been mentioned at all.
The work that drove it: passage-level content restructuring on core service pages, schema implementation, entity building through consistent third-party citations, and fixing crawler access issues that had been silently preventing AI models from indexing key pages.
This is not guaranteed to produce identical results for every site. Timelines and outcomes depend on niche competitiveness, current site authority, and how much restructuring is needed. But the levers are real and the process is repeatable.
This is for you if...
- Your site ranks on Google but you are not appearing in AI-generated answers for your target queries.
- You are in a niche where comparison and research queries are common — the kind of questions people ask AI tools before making a decision.
- You want to get ahead of competitors who have not started thinking about AI search yet.
- You already have solid content but it is not structured in a way AI models can extract cleanly.
This is NOT for you if...
- Your site has no content and no domain authority. AEO amplifies what is already there — it cannot substitute for it.
- You are expecting results in 30 days. Entity authority and crawler signals take time to compound.
- Your business is entirely referral-driven and search plays no role in your acquisition. AEO is a search channel play.
Frequently Asked Questions
Most sites have not started this yet.
The window to be early is still open.