Are keywords obsolete?
Not exactly. But traditional keyword stuffing has been completely eradicated by modern NLP algorithms.
Instead of building pages around “plumber near me,” we now build entity-based hubs. This means structuring your HTML to explicitly declare relationships between concepts.
Entity optimization is the only structural defense against generative AI zero-click searches.
Implementation Steps
- Utilize schema.org rigorously.
- Connect topical clusters with hard-coded silos.
- Focus on information gain over word count.
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Dhruv The SEO Guy
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