Custom Strategy
Custom SEO Strategy
You do not need someone to do the work. You need a strategy that is actually built for your site, not copied from a template and handed over with a generic 90-day roadmap that could apply to any business in any industry.
This is for teams, agencies, and founders who have execution capacity in-house but need the strategic layer done properly before anyone writes a word of content or touches a title tag. Dhruv Sehgal is a custom SEO strategy consultant who builds the plan, walks you through it, and hands it off so your team can execute with confidence.
What Does a Custom SEO Strategy Include?
Competitive Gap Analysis
A breakdown of where your competitors are winning organically and where they are not. This identifies which keywords are worth going after, which content gaps you can exploit quickly, and which battles are not worth fighting at your current domain authority.
Keyword Architecture
A structured keyword map that organises target terms by intent, priority, and page type. Not a flat list of keywords with search volumes — an actual hierarchy that tells you which terms anchor which pages and how they connect.
Content Cluster Map
A visual and written plan showing which topics to own, which supporting pages to build around each pillar, and how internal linking should flow to pass authority through the site. This is what separates a content strategy from a content calendar.
Technical Audit with Prioritised Fixes
Every technical issue on your site, ranked by impact. Not a 200-item Screaming Frog export — a curated list of what is actually holding your rankings back, with specific fix instructions your developer can act on without needing to interpret SEO jargon.
90-Day Action Plan
A sequenced execution plan covering what to do first, second, and third across content, technical, and link building. Built around your team's actual capacity, not an ideal scenario where everything happens at once.
How Dhruv Builds a Bespoke SEO Strategy
Total turnaround: 10–14 business days from the discovery call.
What Happens After the Strategy is Delivered?
Your team executes it. That is the point. The strategy is built to be handed to a content writer, a developer, or an in-house SEO without requiring constant interpretation or follow-up.
If execution stalls or you want a check-in at the 90-day mark, that can be arranged separately. Some clients return for a refreshed strategy after 6–12 months when the initial plan has run its course. Others hand it off and do not need further involvement.
The strategy does not expire the moment it is delivered, but SEO moves. A plan built in January may need adjustments by July if a competitor pivots or Google updates its approach to your niche. This is worth factoring into how you use it.
This is for you if...
- You have an in-house team or freelancers who can execute but need a clear direction before starting.
- You have worked with an SEO agency before and received a strategy that felt generic or off-target.
- You are a founder or marketing lead who wants to understand exactly what the SEO plan is before approving budget for execution.
- You are an agency that needs a solid strategy document to present to a client before the retainer begins.
- You want one clear deliverable with a defined scope, not an open-ended retainer.
This is NOT for you if...
- You need someone to execute the work as well. In that case, the done-for-you SEO service is the better fit.
- You want a strategy built in a week. The turnaround is 10–14 days because cutting corners on research produces a plan that does not work.
- You are looking for a second opinion on a strategy you have already built. This is a full build from scratch, not a review service.
- You are pre-launch with no existing content or traffic data. There is a minimum viable foundation needed for the research to be meaningful.