How We Grew Midstream Marketing’s AI Visibility 368% in 90 Days
From 1.9% to 8.9% AI visibility in 90 days — here's exactly how we used AEO to put Midstream Marketing on the map across 7 major AI models.
In 90 days, Midstream Marketing went from virtually invisible in AI search to appearing in nearly 1 in 10 AI-generated responses — with a 24% visibility rate for their highest-value service category.
The Challenge
Midstream Marketing — a niche agency serving financial advisors — had almost no presence in AI-generated search results. With AI search tools like ChatGPT, Gemini, and Perplexity becoming primary discovery channels for B2B buyers, this was a serious gap. Their AI visibility stood at just 1.9% across major models and topics.
The Goal
Grow Midstream’s brand visibility inside AI responses through Answer Engine Optimization (AEO) — the practice of structuring content and online presence so that AI models surface your brand when answering relevant queries.
What We Did
We ran 214 simulated conversations across 7 major AI model families using 31 targeted prompts mapped to Midstream’s buyer personas. This gave us a clear picture of where the brand stood — and where the gaps were.
From there, we focused on:
- Topic targeting — Prioritizing high-leverage topics like “Outsourced CMO Services for Financial Advisors” and “Lead Generation for Wealth Management Firms” where Midstream had real competitive advantage.
- Source authority building — Getting Midstream’s domain (midstreammarketing.com) cited more frequently by the sources AI models rely on.
- Persona alignment — Optimizing content to show up for both of Midstream’s core buyer types: the Partnership-Seeking Strategic Delegator and the Growth-Focused Solo Practitioner.
The Results (90 Days)
Overall AI brand visibility jumped from 1.9% to 8.9% — a 368% increase.
Topic-level highlights:
- Outsourced CMO Services for Financial Advisors: 24% visibility (+13%)
- Lead Generation Strategies for Wealth Management: 11% (+4%)
- Digital Marketing for Financial Advisors: 8% (+5%)
Midstream’s domain citations rose to 26, up +13 from baseline. The brand now appears across Google Gemini, GPT, Google AI Overviews, Perplexity, and more.
What’s Next
Midstream currently sits at 0% visibility on Claude Sonnet and Grok — two fast-growing models. Closing that gap, plus pushing SEO topic visibility to 0% categories (like Website Design and Compliance Marketing), represents the next growth phase.
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